The Harvest

In the bible, it talks about the harvest is plenty but the workers are few. This is not only true in leading people to Christ but if you are starting a business, the saying still holds true.
To create a business, you have to go through the numbers. The number of people out in the world is the harvest. Not everyone will buy, but if you speak to 100 and 10 buy, that's a good ratio for a start. Remember, for every no, you're one step closer to a yes.